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Sir Cyril de Zoysa (1896 to 1978) with great foresight and ambition, established Associated Motorways Limited in the year 1949, in an environment where industrial entrepreneurial venture was unheard of. He pioneered the concept of making the maximum use of Sri Lanka’s natural rubber, through indigenous manufacture, in conceiving the idea of tyre rebuilding and the manufacture of rubber goods. Up until then, rubber grown in Sri Lanka was exported in its raw form and imported back into the country in various forms and final products. Sir Cyril de Zoysa went on to become a successful industrialist and a dominant figure for over 30 years, turning AMW into a formidable group of companies.

Associated Rubber Industries Limited was established in 1959 as a joint venture with Inoue Rubber Co Ltd of Japan (INOAC) to manufacture bicycle tyres and inner tubes. Associated Batteries Company Limited, was established in 1960 to manufacture “Yuasa” Automotive Batteries as a joint venture with Yuasa Corporation of Japan. In 1966 Associated Vacu-Lug Company Limited was started for retreading giant off-the-road tyres as the first and only giant off-the-road tyre rebuilder, in collaboration with Vacu-Lug of U.K.

Tyre manufacturing operations went from strength to strength when in 1992, AMW commenced a joint venture with the RPG Group of India to manufacture automotive truck tyres under the CEAT brand. Another Joint Venture was established with Autoways of Malaysia, world’s leading specialists in the retreading industry for the retreading of light truck tyres using Cold Process Technology.

In 2008 Associated Motorways (Pvt) Ltd. was came under the management expertise of Al-Futtaim group.