Around 100 people gathered for the Specialists Support Sri Lanka event last night
“We are going to take charge of our own destiny as much as we can and we’ve also decided we will do the annual marketing plan for Sri Lanka, because there currently isn’t one,” he said.
“The whole idea is we will work with the tourist board and offer the expertise of the alliance and the research of the 200 hoteliers [that are part of it] to help put together a marketing plan.”
He added it was hoped a US $10 million digital marketing and PR plan with agency JWT would be signed off this week for a September launch.
“The alliance has been at the forefront of pressuring the tourist board to do that because without driving consumer demand all of us are somewhat limited in terms of what we can do,” Fernando added.
“We want people to be calling you saying ‘I want to go to Sri Lanka’,” he told delegates.
“The consumer side of the promotion has been utterly neglected all these years.
“Going forward the alliance will work closely with the government and tourist [on marketing].”
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Source URL: Travel - Google News